5 Reasons Why “Sales” Is Not a Dirty Word

Sales is not a dirty word

“People don’t like to be sold, but they love to buy.” – Jeffrey Gitomer

When you think of “sales” or “selling,” what’s the first word that comes to mind?

Daniel Pink, the New York Times bestselling author of To Sell is Human, posed this question as part of a research survey.

“Pushy” was the most popular adjective, followed by other charming descriptors like “yuck,” “annoying,” “slimy,” “manipulative” and “sleazy.”

Out of the 25 most common words, only five had positive connotations.

Every profession has rotten apples, so why do people harbor a special hatred for sales?

The answer lies in the prehistoric ages – you know, when people didn’t bury their heads into their smartphones.   

Read More

5 Reasons Why Adaptability Will Help You Stand Apart in Life

Adapt to Innovate

“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” – Jimmy Dean

In an episode of Chopped, the popular cooking contest on Food Network, one of the participants dropped a large portion of his finished dish on the floor.

The rules of this high-stakes competition – along with kitchen hygiene – forbade him from serving the fallen pieces.

He had less than eight minutes before the round ended. He didn’t have enough ingredients or enough time to recook his meal.

He could have thrown up his hands and quit.Read More

Counterintuitive Truth: It’s EASIER to Build Ideas with Input from Others

Business Planning Strategy

When I start working on an idea, it’s riddled with unexpected problems.

Seriously, the most cool thing about one’s mind and ability to creatively dream can also be the biggest obstacle.

No, I’m not going to tell you to get out of your own way.

I am saying that everything inside your head – for as long as the knowledge resides there – is perfect. Behind the scenes all sorts of ideas are incorporated … to the extent that the brain possesses the information.Read More

5 Reasons Why Businesses Should Always Place Customers Before Profits

Customers Before Profits

“Don’t find customers for your products. Find products for your customers.” – Seth Godin

In the summer of 1925, an intuitive sandpaper salesman for the Minnesota Mining and Manufacturing Company – popularly known as 3M made a discovery that would catapult the company to the apex of success.

Dick Drew was tasked with selling sandpaper at auto shops. After making his pitch, he often noticed the workers applying two-toned paint to cars. 

Mr. Drew quickly realized that the adhesive used to tape the protective sheets to the freshly painted portions was too sticky. Removing the sheets frequently scraped off the paint too, forcing the frustrated workers to recoat the peeled sections.Read More

Your business begins and ends with you.

Your business begins and ends with you

Neil Diamond fans, I am singing “The Story of My Life” along side you.

With these lyrics in mind … who holds YOU accountable to the best interests of the business? Short answer: it’s more than just you. A mentor, a coach (business or life), a consultant, an advisor each play a role that allows you to make more informed decisions, which makes a better decision possible. People who fill each of these roles contribute to business success; when you choose them carefully, add them to your trusted circle, and consider the information – that in the end – you choose to use or not.

Read More

Five (+1) Reasons NOT to Use Social Media Marketing

Social Media Good and Bad News

More than 1.39 billion monthly users are active on Facebook.

Around 350,000 tweets are sent out every minute.

More than 1 billion boards have been created on Pinterest.

Around 70 billion photos are shared through the Instagram app every day.

One in three professionals on this planet is on LinkedIn.

The explosive rise of social networks has transformed customers from passive onlookers with minimal control to powerful influencers with minimal tolerance for disruptive marketing techniques. Today, brands have to earn the love, respect and support of their audience by being sincere, self-effacing, stimulating, solicitous and satisfying.Read More

Powerful Mission Statements Avoid These 5 Traps

Powerful Mission Statement

“Create a mission statement people want to stand behind. Give the brand a clear voice that is specific, inspiring, and offers value.” – Jess Dewell

“Provide children facing adversity with strong and enduring, professionally supported one-to-one relationships that change their lives for the better, forever.” – Big Brothers Big Sisters of America (BBBSA)

Did BBBSA’s mission compel you to sit up a bit straighter?Read More

Principle 2: Cultivate Self-Inspiration

Principle 2: Cultivate Self-Inspiration

Each of us depletes or energizes our being through personal actions and responses. Regardless of what one’s plan or idea might be, external forces always work to encroach our time and request our energy. More than ever before we:

  • Are asked for more;
  • Want to give as much as possible; and
  • Make sure to show up for chosen obligations.

From the time the alarm goes off (either a clock or an internal biorhythm) so begins the onslaught. Where in all of that … are YOU?
Read More

1 2 3