Powerful Mission Statements Avoid These 5 Traps

Powerful Mission Statement

“Create a mission statement people want to stand behind. Give the brand a clear voice that is specific, inspiring, and offers value.” – Jess Dewell

“Provide children facing adversity with strong and enduring, professionally supported one-to-one relationships that change their lives for the better, forever.” – Big Brothers Big Sisters of America (BBBSA)

Did BBBSA’s mission compel you to sit up a bit straighter?Read More