5 Reasons Why “Sales” Is Not a Dirty Word

Sales is not a dirty word

“People don’t like to be sold, but they love to buy.” – Jeffrey Gitomer

When you think of “sales” or “selling,” what’s the first word that comes to mind?

Daniel Pink, the New York Times bestselling author of To Sell is Human, posed this question as part of a research survey.

“Pushy” was the most popular adjective, followed by other charming descriptors like “yuck,” “annoying,” “slimy,” “manipulative” and “sleazy.”

Out of the 25 most common words, only five had positive connotations.

Every profession has rotten apples, so why do people harbor a special hatred for sales?

The answer lies in the prehistoric ages – you know, when people didn’t bury their heads into their smartphones.   

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5 Reasons Why Businesses Should Always Place Customers Before Profits

Customers Before Profits

“Don’t find customers for your products. Find products for your customers.” – Seth Godin

In the summer of 1925, an intuitive sandpaper salesman for the Minnesota Mining and Manufacturing Company – popularly known as 3M made a discovery that would catapult the company to the apex of success.

Dick Drew was tasked with selling sandpaper at auto shops. After making his pitch, he often noticed the workers applying two-toned paint to cars. 

Mr. Drew quickly realized that the adhesive used to tape the protective sheets to the freshly painted portions was too sticky. Removing the sheets frequently scraped off the paint too, forcing the frustrated workers to recoat the peeled sections.Read More