5 Reasons Why “Sales” Is Not a Dirty Word

Sales is not a dirty word

“People don’t like to be sold, but they love to buy.” – Jeffrey Gitomer

When you think of “sales” or “selling,” what’s the first word that comes to mind?

Daniel Pink, the New York Times bestselling author of To Sell is Human, posed this question as part of a research survey.

“Pushy” was the most popular adjective, followed by other charming descriptors like “yuck,” “annoying,” “slimy,” “manipulative” and “sleazy.”

Out of the 25 most common words, only five had positive connotations.

Every profession has rotten apples, so why do people harbor a special hatred for sales?

The answer lies in the prehistoric ages – you know, when people didn’t bury their heads into their smartphones.   

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