“Don’t find customers for your products. Find products for your customers.” – Seth Godin
In the summer of 1925, an intuitive sandpaper salesman for the Minnesota Mining and Manufacturing Company – popularly known as 3M – made a discovery that would catapult the company to the apex of success.
Dick Drew was tasked with selling sandpaper at auto shops. After making his pitch, he often noticed the workers applying two-toned paint to cars.
Mr. Drew quickly realized that the adhesive used to tape the protective sheets to the freshly painted portions was too sticky. Removing the sheets frequently scraped off the paint too, forcing the frustrated workers to recoat the peeled sections.Read More