5 Reasons Why Businesses Should Always Place Customers Before Profits

Customers Before Profits

“Don’t find customers for your products. Find products for your customers.” – Seth Godin

In the summer of 1925, an intuitive sandpaper salesman for the Minnesota Mining and Manufacturing Company – popularly known as 3M made a discovery that would catapult the company to the apex of success.

Dick Drew was tasked with selling sandpaper at auto shops. After making his pitch, he often noticed the workers applying two-toned paint to cars. 

Mr. Drew quickly realized that the adhesive used to tape the protective sheets to the freshly painted portions was too sticky. Removing the sheets frequently scraped off the paint too, forcing the frustrated workers to recoat the peeled sections.Read More


Shift Your Brilliance!

“The future is not a result of choices among alternative paths offered by the present, but a place that is created–created first in the mind and will, created next in activity. The future is not some place we are going to, but one we are creating. The paths are not to be found, but made, and the activity of making them, changes both the maker and the destination.”John SchaarRead More