Powerful Mission Statements Avoid These 5 Traps

Powerful Mission Statement

“Create a mission statement people want to stand behind. Give the brand a clear voice that is specific, inspiring, and offers value.” – Jess Dewell

“Provide children facing adversity with strong and enduring, professionally supported one-to-one relationships that change their lives for the better, forever.” – Big Brothers Big Sisters of America (BBBSA)

Did BBBSA’s mission compel you to sit up a bit straighter?Read More



Dreaming With Entrepreneurs

Jess and Nora visited Dreaming with Entrepreneurs and chatted with host David Leopold. The Dreaming with Entrepreneur Community connects you to brilliant minds, and David brings conversations out of the community to Youtube with his interviews.

Take a peek at this conversation and get to know Jess and Nora a bit more and what their dreams are for YOU with the creation of Infusion Principle and You’ve Got This! Online Summit.Read More


Shift Your Brilliance!

“The future is not a result of choices among alternative paths offered by the present, but a place that is created–created first in the mind and will, created next in activity. The future is not some place we are going to, but one we are creating. The paths are not to be found, but made, and the activity of making them, changes both the maker and the destination.”John SchaarRead More