In an ever more interactive world, the separation between technology and products/services continues to dwindle. So many companies … so many choices. Businesses can’t ignore that potential customers use their own personal filters to decide if the experience provided aligns with the experience wanted.
Your business is more than a product or service, or even you: it is an experience.
Defining the experience is essential, and weaves throughout your long-term business objectives. Without this attribute a company flounders, always looking for “the next thing”; while the customer may be known, telling a complete story is impossible.
What instills trust? The story about the experience and delivering exactly what clients expect.
In trust an exchange that YOU define can occur – that’s the sales funnels. (An aside: this term really needs a new name because here at Infusion Principle, we use sales funnels to define paths for tangible and intangible gain).
#YourAdvisoryBoard allows you to look at different parts of your business to evaluate the strength of your story, as well as define and deliver your experience effectively.