Stop Lying to Yourself: 5 Limiting Beliefs That Are Sabotaging Your Success

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“Excuses are lies wrapped up in reasons.” – Howard Wright

You embarked upon an entrepreneurial adventure to revel in the fun, freedom and financial independence that comes with being your own boss.

For a while, you felt invigorated by the thrill of owning a business. This exhilaration cemented your resolve to fearlessly face challenges and flourish against all odds.

But when the tedious and trying realities of being a business owner caught up with you, your erstwhile enthusiasm waned. Despite toiling tirelessly, you were not able to align your ideal lifestyle with reality.

You became forlorn, fearful and frustrated, resenting other “success stories” and making excuses for your own plight.

Does this scenario seem familiar to you?

Regardless of whether you have been in business for two or 25 years, every entrepreneur can identify with feeling deflated and defeated at SOME stage of their career.

The successful ones liberate themselves from the fetters of this despondency and even thrive under harsh conditions. Sadly, most business owners succumb to the stressors of entrepreneurship and either close shop or – worse – settle into a life of mediocrity!

But you did not become an entrepreneur to SETTLE. So what is preventing you from achieving fulfillment?

Limiting Beliefs Are Sabotaging Your Success
Limiting Beliefs Are Sabotaging Your Success

The answer: limiting beliefs.

“Limiting beliefs” refers to any thoughts or feelings that zap your creativity, curiosity, commitment, confidence and courage.

If you wish to enjoy a well-intentioned life, it is imperative to recognize and remove the following misguided perceptions that are throttling your peace of mind and prosperity.

1. I don’t have anything new to say.

“There are no original ideas. There are only original people.” – Barbara Grizzuti Harrison

Newsflash: most don’t!

Rare exceptions aside, successful entrepreneurs don’t care as much about the ingenuity of their ideas as they do about the ingenuous execution of those ideas.

Each one of you possesses distinctive dispositions, have undergone diverse journeys, and bring different perspectives to your personal and professional lives.

Hence, instead of focusing on the newness – or lack thereof – of ideas, it makes more sense to expend energy towards lending your unique flavor to those concepts.

Because being genuinely, generously and gratifyingly YOU will rejuvenate the tritest idea.

2. I don’t have enough money (or other resources).

“Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you’ll never, ever have enough.” – Oprah Winfrey

From the moment you hopped onto the entrepreneurial bandwagon, you knew that this was going to be a pothole-ridden trek that would constantly demand sacrifices and test your mettle.

But you hopped on anyway – despite any perceived lack of financial or administrative assets – because your dream was worth your blood, sweat and tears.

So what changed in the interim?

Is it possible that you parted ways with your purpose – your burning WHY – that compelled you to begin your business?

Well, then it is time to reconnect with your WHY, because you too know, within your heart, that passion, imagination and determination are the only resources needed to make a positive difference.

If you are waiting for the perfect time or the right budget to propel your growth, you will be waiting forever. Find ways to inventively utilize your current resources, make the appropriate investments for long-term success, and keep moving!

3. I don’t have enough time

“Time is a created thing. To say ‘I don’t have time’ is like saying ‘I don’t want to.’ ” – Lao Tzu

Aha  the most popular, and the most ridiculous, of all excuses.

We each get 168 hours in a week, but only a few of us manage to make those hours count by leading enriching, empowering lives.

Most of us, in a bid to remain busy, cram our days with trivial tasks and then complain about our perceived lack of time.

Managing your time proactively is the first step toward a wholesome life that is propelled by your desires. Pay close attention to your time-suckers. Then work around them to create a prioritized schedule that provides a pleasing work-life balance.

And don’t forget to schedule time for yourself!

4. I will never be as good or popular as X

“Comparison is an act of violence against the self.” – Iyanla Vanzant

Engaging in futile comparisons distracts you at best, and makes you feel spitefully inept at worst.

Stop obsessing about the virtues and visibility of your competitors.

Instead, learn what others are doing right, and customize their principles and behaviors to befit your needs. Hone your strengths, enhance your offerings and provide valuable service consistently.

When you show up and do the work, the rewards will follow in the form of increased reach, revenue and respect.

But being fixated on comparing your competence (or influence) to others will only hurt your productivity, happiness and reputation.

Cut the cord of comparisons TODAY. Focus on celebrating your talents and thrive!

5. I am not good at networking or selling

“The currency of real networking is not greed, but generosity.” – Keith Ferazzi

Thanks to smarmy business owners who prefer collecting business cards over forging trustworthy relationships, networking has earned a bad rap.

However, the rise of social media platforms has transformed networking from a petrifying imposition into a pleasurable practice. Impersonal networking has become passé because the focus has shifted from “selling” to “relationship building.”

This is fantastic news for small business owners, even the ones who quake in their shoes at the thought of “promoting” their wares.

Utilize these platforms to collaborate with your peers and connect with your audience in a tender, tenacious and transparent manner.

Your beautiful vision deserves to be shared with and savored by the world. So do it!


Limiting beliefs are devious, dominant and destructive. Nip them in the bud before they corrode your dream(s).

Release your fears, unleash your imagination, unveil your spirit and unfurl your business in delightful directions.

Your dream of entrepreneurial success is real – believe it!